Manager of Prairie Records Brand
Natalie comes with deep knowledge and experience developing innovative marketing tools in the beer industry. As a manager with the Budweiser brand across Canada, Natalie developed several buzz-worthy campaigns around the relationship between beer and hockey fans and created memorable locally relevant marketing campaigns with NHL teams in western Canadian markets. Among those campaigns, #CELLYZN was Budweiser’s best performing program in 2018 with more than 300 million impressions. She has a wealth of experience building activations that span multiple consumer touchpoints – including several innovative retail executions such as the Three Below Fridge and Budweiser’s first campus ambassador program. Natalie is a former top-level national athlete in field hockey and is a graduate of the University of Victoria with a postgraduate degree from the University of Ulster in Belfast.