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Petra Shim

Director of Marketing
Petra is a consumer product pro with a passion for marketing and experience across a variety of industries. She started in autos as a member of the special events team for Honda Canada before moving into the agency business and spirits, where she led Beam Suntory’s bourbon and domestic spirit brands. The work in the beverage alcohol space led her to cannabis where she joined Tilray and helped launch its recreational brands across Canada as well as the company’s medicinal brands worldwide. Petra has a Bachelor of Arts degree from the University of Toronto and is fluently bilingual.